Friday, September 24, 2010

Trash? or Fashion?

Gary Harvey is the former Creative Director of Levi Strauss and Dockers Europe designer for Levi's. He began designing his environmentally friendly dresses during a freelance fashion campaign. His first idea involved 42 pairs of Levi Jeans and morphing them into a dress, and has been designing eco-fashion ever since. His first collection of eco-designs was showcased in February of this year at London Fashion Week for Estethica. Estethica is "the hotspot for ethical fashion, where designers will show collections founded on ecological and organic principles." This dress was made with cans, bottle tops and cardboard boxes. The world waits in anticipation as to what kind of design he'll create next!

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